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Find the “fold” in your website design

Perhaps you’re already familiar with the newspaper terms “above the fold” and “below the fold.” If not: “Above the fold” is a graphic design concept that refers to the location of an important news story or a visually appealing photograph on the upper half of the front page of a newspaper. Most papers are delivered…

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Tittle: Typography Terms #1

Definition: tittle : the dot over i or j Example Sentence: Make sure you tittle your i’s and cross your t’s. Origin: Tittle comes from the Latin titulus, which originally meant “title.” Titulus came to refer to marks such as the abbreviated form of n written over a vowel (like the Spanish tilde, which indirectly…

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No More “Maybes” – Understanding the Sales Cycle

I have a confession: I am an entrepreneur and I don’t really know how to sell. But, (obviously) my one-person service business relies on me selling my services. I’m getting better at it, but most of the time, my sales cycle feels a little awkward. Quite often, prospective clients want to cut right to the…

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The Internet: Every Word Matters

Are readers getting lazier? Or just more demanding? The Internet gives consumers options. If you visit a website and can’t quickly find what you’re looking for, you’re going to leave and look elsewhere. It doesn’t mean you’re lazy. It means you demand well-written, well-organized content. It’s egotistical for a writer to expect you to try…

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The “Why I do what I do” Challenge

Finding your why (and learning how to articulate it) is a tricky and scary thing. I think it’s like riding a bicycle. Once you figure out how ride, you’ll never forget. But, until then…you’re paralyzed by an intense fear of crashing into the neighbor’s fence and completely busting your shit. A recent IttyBiz post challenged…

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On perfectionism, fear and paralysis

I’ve been on a two-month (plus) information binge. I bought e-courses. E-books. Regular books. Had conversations with colleagues. And with clients.  And my mom. I learned a LOT. During the process, I realized that there are a lot of things I know I “should” be doing … but I’m not. It’s not the first time…

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Branding: Make Every Detail Count

I met a client at Caribou Coffee last week to review some logo comps. If you’ve never been to one, Caribou is like Starbucks’ rural, woodsy cousin. Anyway, I picked up my coffee and grabbed a couple of napkins to wipe off the table. I did a double take, and grinned: “Yet another thing to…

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Create a Professional, Marketing-Smart Email Signature

Did you know that your email signature is the easiest, cheapest marketing tool in your toolbox? Think of your email signature as your digital business card. You “hand it out” every time you contact someone. No printing costs. No awkwardness. (“Can I, uh… um, give you my card?”) Send an email and BAM. Digital business…

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