Cash in on “the munchies”

refrigerator as a marketing opportunityHow many magnets are on your refrigerator right now? Did you buy them yourself, or are they from businesses? I’d bet at least half are from businesses.

Did you know:

95 million homes have at least one fridge which they open an average of 20 times per day. (That’s 7,300 hits a year.)

My parents have magnets on their fridge that have been there for at least 10 years.

I think that as long as your magnet:

(1) is aesthetically pleasing,

(2) has useful information (like your services + contact info), and

(3) is strong enough to hold a paper or two –

the likelihood of it remaining up there for awhile is pretty high. (I have no science to back this up, it’s just based on my experience.)

I’d recommend considering a refrigerator magnet for your next promotional item giveaway. I personally love the ones with the little clip to hold papers. They’re so sturdy.

Thanks to Lee Silber and his book, Self-Promotion for the Creative Person: Get the Word Out About Who You Are and What You Do for this fun fact.

Full disclosure: Links to the books in the post above are Amazon affiliate links. This means if you click on them and buy something, I receive an affiliate commission. I hope you do, because it helps me buy new books. And then, I can share all that wonderful new information with you. More on this disclosure stuff at publisher Michael Hyatt’s excellent blog. Thanks to the Communicatrix, Colleen Wainwright, for inspiring this disclosure (among other things).

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