I met a client at Caribou Coffee last week to review some logo comps. If you’ve never been to one, Caribou is like Starbucks’ rural, woodsy cousin. Anyway, I picked up my coffee and grabbed a couple of napkins to wipe off the table. I did a double take, and grinned: “Yet another thing to…

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A client sent me a link to this wonderful TED talk: “Simon Sinek: How great leaders inspire action“. Sinek discusses “The Golden Circle” — the “what,” “how,” and “why” of what we do and who we are. He explains how finding the why behind your business is crucial to driving sales and setting yourself apart…

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