Marketing
Shine a Light — How to pre-market your book and connect with your tribe
This week in our 7th webinar we’ll be talking about what happens outside of the writing process. As you are writing, you not only are working in your manuscript, but also setting the stage for the day when your book will be published. We’ll take you on a 60-minute journey where we will describe: How…
Read MoreAre you overwhelmed by content marketing?
Content marketing is the best way to build trust with your audience, but wrangling your content across all the social media platforms can be a daunting task. In this Periscope video, I share some tips and tools you can use to save time as you share your content across platforms like Facebook, Twitter, Google+, Pinterest, LinkedIn, and…
Read MoreCreate a Professional, Marketing-Smart Email Signature
Did you know that your email signature is the easiest, cheapest marketing tool in your toolbox? Think of your email signature as your digital business card. You “hand it out” every time you contact someone. No printing costs. No awkwardness. (“Can I, uh… um, give you my card?”) Send an email and BAM. Digital business…
Read MoreOur Collective Stories
Have you ever noticed how when you share a story with someone, it becomes their story too? There is something validating when we can say, “Oh yeah, that happened to…” me, my friend, my brother, my dog, whomever… It’s a concrete way of showing that we can relate to what the other person is saying.…
Read MoreYour web presence is not about you
“Ugh, I just don’t care about what you had for breakfast!!” Have you ever heard anyone say something like that about Facebook or Twitter? I know a sizable group of people who cannot understand the “me, me, me” aspect of social media. They don’t want to jump on Twitter or Facebook, because they don’t feel…
Read MoreCash in on “the munchies”
How many magnets are on your refrigerator right now? Did you buy them yourself, or are they from businesses? I’d bet at least half are from businesses. Did you know…
Read MoreSEO week: #5 – SEO Resource Roundup
This week, I tried something new. Each day, I wrote a post about a topic that I’ve been studying: search engine optimization (or SEO, for short). In case you missed them, here’s Monday, Tuesday, Wednesday, and Thursday‘s posts. When in doubt, “Google It” Honestly, I wasn’t sure what to write about today. So, I did…
Read MoreSEO week: #4 – Improve your search rankings, without spending a dime
This week, I’m trying something new. Each day, I’ll write about a topic that I’ve been studying. This week’s topic: search engine optimization (or SEO, for short). Check back each day for a new post, or why not just subscribe to the RSS feed? Many of the factors relating to page rank rely on the…
Read MoreSEO week: #3 – SEO Tools
This week, I’m trying something new. Each day, I’ll write about a topic that I’ve been studying. This week’s topic: search engine optimization (or SEO, for short). Check back each day for a new post, or why not just subscribe to the RSS feed? SEO Tools from seomoz.org A collection of over 20 SEO tools…
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