Content marketing is the best way to build trust with your audience, but wrangling your content across all the social media platforms can be a daunting task. In this Periscope video, I share some tips and tools you can use to save time as you share your content across platforms like Facebook, Twitter, Google+, Pinterest, LinkedIn, and…

Read More

Did you know that your email signature is the easiest, cheapest marketing tool in your toolbox? Think of your email signature as your digital business card. You “hand it out” every time you contact someone. No printing costs. No awkwardness. (“Can I, uh… um, give you my card?”) Send an email and BAM. Digital business…

Read More

Have you ever noticed how when you share a story with someone, it becomes their story too? There is something validating when we can say, “Oh yeah, that happened to…” me, my friend, my brother, my dog, whomever… It’s a concrete way of showing that we can relate to what the other person is saying.…

Read More

“Ugh, I just don’t care about what you had for breakfast!!” Have you ever heard anyone say something like that about Facebook or Twitter? I know a sizable group of people who cannot understand the “me, me, me” aspect of social media. They don’t want to jump on Twitter or Facebook, because they don’t feel…

Read More

This week, I tried something new. Each day, I wrote a post about a topic that I’ve been studying: search engine optimization (or SEO, for short).  In case you missed them, here’s Monday, Tuesday, Wednesday, and Thursday‘s posts. When in doubt, “Google It” Honestly, I wasn’t sure what to write about today. So, I did…

Read More

This week, I’m trying something new. Each day, I’ll write about a topic that I’ve been studying. This week’s topic: search engine optimization (or SEO, for short). Check back each day for a new post, or why not just subscribe to the RSS feed? SEO Tools from seomoz.org A collection of over 20 SEO tools…

Read More