AboutServicesResources Articles Uplevel Your Brand – Design Checklist ResourcesPortfolioContact SET THE FOUNDATION • LESSON 2 What is Branding? If you think branding is confusing or difficult, you are not alone. In this lesson, you'll learn about the 3 key pillars of a brand. Lesson Status Course Progress Course Menu Set the Foundation Expand 1.1 – Introduction 1.2 – What is Branding? 1.3 – Brand Foundation Questions 1.4 – Your Brand Guidelines Find Your Fonts Expand 2.1 – An Introduction to Fonts 2.2 – Overview of Google Fonts 2.3 – Find Your Paragraph Font 2.4 – Find Your Headline Font 2.5 – Update Your Brand Guidelines Choose Your Colors Expand 3.1 – Introduction to Color 3.2 – Find Color Palette Inspiration 3.3 – How to Find Color Codes 3.4 – Test Drive + Troubleshooting Enhance with Visual Elements Expand 4.1 – Overview of Visual Elements 4.2 – Where to Find Your Visuals 4.3 – Creating Cohesion 4.4 – Update Your Brand Guidelines Finishing Touches Expand 5.1: Build Your Brand Toolkit