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Uplevel Your Brand: Design Mini-Course
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SET THE FOUNDATION  •  LESSON 2

What is Branding?

If you think branding is confusing or difficult, you are not alone. In this lesson, you'll learn about the 3 key pillars of a brand.

Lesson Status

Course Progress

Course Menu
Set the Foundation Expand
  • 1.1 – Introduction
  • 1.2 – What is Branding?
  • 1.3 – Brand Foundation Questions
  • 1.4 – Your Brand Guidelines
Find Your Fonts Expand
  • 2.1 – An Introduction to Fonts
  • 2.2 – Overview of Google Fonts
  • 2.3 – Find Your Paragraph Font
  • 2.4 – Find Your Headline Font
  • 2.5 – Update Your Brand Guidelines
Choose Your Colors Expand
  • 3.1 – Introduction to Color
  • 3.2 – Find Color Palette Inspiration
  • 3.3 – How to Find Color Codes
  • 3.4 – Test Drive + Troubleshooting
Enhance with Visual Elements Expand
  • 4.1 – Overview of Visual Elements
  • 4.2 – Where to Find Your Visuals
  • 4.3 – Creating Cohesion
  • 4.4 – Update Your Brand Guidelines
Finishing Touches Expand
  • 5.1: Build Your Brand Toolkit