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Uplevel Your Brand: Design Mini-Course
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SET THE FOUNDATION  •  LESSON 3

Brand Foundation Questions

In this lesson, I'll introduce you to the key questions that will help you uncover the general feel for your brand. We will use your answers here as a guide to choosing your fonts, colors, and visual elements throughout the rest of this course.

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Lesson Downloads

  • Brand Attribute Spectrum Worksheet
  • Brand Foundation Questions Worksheet
  • Word Association Cheat Sheet
Lesson Status

Course Progress

Course Menu
Set the Foundation Expand
  • 1.1 – Introduction
  • 1.2 – What is Branding?
  • 1.3 – Brand Foundation Questions
  • 1.4 – Your Brand Guidelines
Find Your Fonts Expand
  • 2.1 – An Introduction to Fonts
  • 2.2 – Overview of Google Fonts
  • 2.3 – Find Your Paragraph Font
  • 2.4 – Find Your Headline Font
  • 2.5 – Update Your Brand Guidelines
Choose Your Colors Expand
  • 3.1 – Introduction to Color
  • 3.2 – Find Color Palette Inspiration
  • 3.3 – How to Find Color Codes
  • 3.4 – Test Drive + Troubleshooting
Enhance with Visual Elements Expand
  • 4.1 – Overview of Visual Elements
  • 4.2 – Where to Find Your Visuals
  • 4.3 – Creating Cohesion
  • 4.4 – Update Your Brand Guidelines
Finishing Touches Expand
  • 5.1: Build Your Brand Toolkit