“People don’t buy what you do; they buy why you do it.”
A client sent me a link to this wonderful TED talk: “Simon Sinek: How great leaders inspire action“.
Sinek discusses “The Golden Circle” — the “what,” “how,” and “why” of what we do and who we are. He explains how finding the why behind your business is crucial to driving sales and setting yourself apart in the marketplace.
But very, very few people or organizations know why they do what they do. And by “why ” I don’t mean “to make a profit.” That’s a result. It’s always a result. By “why” I mean: what’s your purpose? What’s your cause? What’s your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care?
In a little over 18 minutes, the quick-talking Sinek covers a lot of ground and a lot of examples. He breaks down the success behind Apple, Martin Luther King and the Wright Brothers, why Tivo is less successful, and illustrates Malcom Gladwell’s idea of the Tipping Point.
Tomorrow, I intended to sit down and devote a large chunk of time to my own brand and marketing. This talk completely shifted the way I will approach my brainstorming. I highly recommend it.