I’ve been on a two-month (plus) information binge. I bought e-courses. E-books. Regular books. Had conversations with colleagues. And with clients.  And my mom.

I learned a LOT. During the process, I realized that there are a lot of things I know I “should” be doing … but I’m not. It’s not the first time I’ve heard about these things (like picking a niche) but I haven’t had the guts to actually do it. There’s a laundry list of items that I insist my clients should be doing, but I’m not practicing what I preach. And so, I’ve been freaking out.

To give you an idea, here’s a snippet of recent my inner dialogue:

What’s my niche? What makes me unique? Hm, I really like doing page layout.  But no one prints anything anymore. Maybe e-book design…but, will people buy it? What should I even charge for that? How often should I blog? What should I blog about? Man, I need an editorial calendar. Ugh, but what topics? I also really need a new website that’s better integrated with my blog. Should I use WordPress? ExpressionEngine? No, it’ll have to be WordPress. Which theme? I like the Genesis framework, but none of the child themes really suit the look I’m going for. I’m not a big enough WordPress ninja to do massive customization. Hm. My email has not been working well lately, I think I need to change hosting companies. Wow, I just lost my entire blog. Let’s go back to the old hosting company. Phew, I recovered my blog. I really need to start my email newsletter. I’ve been saying that for almost a year. How often should I send it out? I think it should be weekly, but do I have enough to say to publish one every week? What should I call it? Should I go with Aweber? Do I just send it out to my current/former clients, or should I email them and ask first? Wow, it’s been over two months since I posted on my blog. And none of the links on my blog are working. 404s everywhere. Damn.

I don’t have any real answers, but I decided that I’m just going to start. Somewhere.

I wrote this post to break the deafening silence on my blog. I picked a new WordPress theme and I’ve been developing it locally using MAMP (which is really cool, by the way). I decided that I want to combine my love of design with writing/editing (thanks, Charlie Gilkey). I realized that two of my favorite clients have coaching backgrounds and that I might want to work with coaches. I think I am going to use Aweber for my e-newsletter and I want to start sending it out this month. You can sign up for it in the sidebar. I’d love your feedback on it once I send it out.

So, I didn’t quit. I didn’t go on vacation. I just got really nervous and completely froze. As Seth Godin teaches, I must learn to quiet the lizard brain and get over my fear of shipping.

It’s not going to be perfect, but as long as it’s just a little bit better than before, it’ll have to do.


  1. Gini Martinez on October 12, 2010 at 5:28 am

    I can relate completely, Danielle!
    I just recently made my decision to target my niche and send out a weekly newsletter, myself. It felt really good afterwards and I can tell I’m going in the right direction. I love this post. Thank you for sharing. Perfectionists unite!

    • Danielle Baird Danielle Baird on October 12, 2010 at 9:42 am

      Congratulations on finding your niche and your newsletter! Thanks for your comment, it’s really encouraging!

  2. Deb Pang Davis on October 12, 2010 at 11:52 pm

    Why did you decide to go with aweber? Campaign Monitor can do all the same things can’t it? Or, Mad Mimi (I love the name of that one!).

    It’s hard to quiet the noise, isn’t it? Whew! I kinda figured that picking a niche really lies in your interests and passions. When you talk about something, what excites you? What kind of people excite you?

    You can do it Danielle. I totally believe in you.

    “Be not afraid.” ~ Yoda.

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