Review: Empire Building Kit

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Who wouldn’t want to be an emperor? Spreading your ideas and messages through the world, and kicking butt every step of the way? We’ve all heard that “Rome wasn’t built in a day” and creating a successful lifestyle business follows the same idea. Plus, creating and running your own business can be pretty damn scary.

But, Chris Guillebeau’s Empire Building Kit puts a really fun spin on the idea of creating and running your own business. He has put together a product that includes “the business know-how, real-life case studies and daily steps designed to help you build your empire in one year or less.”

I haven’t pretended to be a fictitious character in a long time, but picking between playing “Alexander the Great,” “Hail, Caesar,” and “Emperor-in-Training” (the 3 pricing levels) made for a really fun shopping experience. If you’re in the business of selling anything, I recommend taking a look at Chris’ store. He makes the shopping experience fun and exciting. It’s riddled with great copy and cool design. I think you could learn a thing or two from just browsing around his store.

So, why did I buy the EBK?

Personally, I was really impressed with the way Chris presents himself and his business, and I thought I could learn a lot from him. I was really intrigued by the idea of other entrepreneurs opening up about how much money they make, the mistakes they’ve made, and sharing their best tips for success.

One thing I’ve seen already is that being a one-person business can be really lonely. I’ve lost the collective knowledge of working with a group of co-workers, and I most business people aren’t very keen on telling you how much money they made last year, how much they expect to make this year, and how they make a profit on their products. It’s sort of a taboo subject, but it’s crucial to learn and understand these aspects of business in order to succeed.

I didn’t take any business courses in college, and I figured this would be a much less-expensive option than going back to school.

What comes in the kit?

  • An email each day, for 365 days
  • 15 case studies from entrepreneurs earning $50,000-$150,000 a year in net income, and have no more than three employees
  • 6 in-depth video interviews
  • 9 short videos on tools and tips
  • Product launch tips
  • A recording of “No question left behind” webinar
  • and more…

…and what have I learned so far?

A lot, and I’m only on day 42 of 365 in the email series. I don’t want to give away the content of the kit, but here is one of my favorite tips that has really stuck out for me.

“Service providers, let me pay you.”

A little industry secret: Most designers HATE pricing projects. Actually, I’ll go so far as to say that every designer I know hates pricing projects. Every job is custom-priced, depending on a ridiculous number of variables. As a designer, pricing a project based on the specific details makes sense to me.  Variables like timeline, end deliverables, complexity of information, etc all factor into the price I quote. But, if  I were a potential customer, this would drive me nuts.

Cue the lightbulb moment.

I research online first for almost everything I buy. And if it’s for a service, especially one I’m not familiar with, the first thing I’m trying to decide is if I can afford this person/business. Their credentials/portfolio/etc. could be awesome, but if they are out of my price range, I could care less.  No prices listed? Call for quote? Click, click, back to Google I go.

I’m always interested in finding new clients, and I’d love if some of those leads were generated from my website. So, the EBK has inspired me to completely restructure my website, services and portfolio. I’m in the process of developing base “packages” that you can shop through. These packages will have set prices that you can buy right away if you’d like, via PayPal. The goal is to make it easy for your customers to pay you, which goes against everything in my industry, but makes perfect sense from a general seller-buyer relationship.


Maybe the EBK sounds like a good fit for you. It’s not aimed at any one industry, which is another really cool thing about it. I’ve learned from a ketubah maker and a raw foods witch and all sorts of other cool people. Anywho, it’s on sale today through tomorrow (Wednesday, May 18) at 11:00am CST. One day only.

Note: in the interest of full disclosure, the links to buy the EBK in this post are affiliate links. As an affiliate, I receive a commission if you purchase the product after clicking on one of the links. I’m using the EBK, I dig it, and I think you might dig it too, which is why I signed up to be an affiliate. That’s all folks!

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