Anyone who says, “Looks don’t matter,” is a liar

Perhaps the salon owner was running late that morning, and didn’t have much time to put herself together. But the black stretch pants, baggy black t-shirt and Ugg boots basically said, “I don’t care.” At least, that’s what it said to me. I suppose it has the same effect if a website hasn’t been well-maintained — your inaction sends a powerful message — “I don’t care.”

Read More

What’s this gibberish? A look at lorem ipsum

Ideally, when a graphic designer begins working on a project (in any medium) all of the content will be ready. In reality, this is rarely the case. Typical scenario [on a Monday afternoon]: I need this PDF info sheet finished by Friday morning. The text? No, it’s not ready yet. The Marketing Department is writing…

Read More