Did you know that your email signature is the easiest, cheapest marketing tool in your toolbox?
Think of your email signature as your digital business card. You “hand it out” every time you contact someone. No printing costs. No awkwardness. (“Can I, uh… um, give you my card?”) Send an email and BAM. Digital business card, right in their inbox.
What you should include
What you should include varies based on your business and your goals. You don’t have a blog or a Twitter account? No worries. These are just some suggestions: [Read more…]