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Posts Tagged ‘Marketing’

Are you overwhelmed by content marketing?

Content marketing is the best way to build trust with your audience, but wrangling your content across all the social media platforms can be a daunting task. In this Periscope video, I share some tips and tools you can use to save time as you share your content across platforms like Facebook, Twitter, Google+, Pinterest, LinkedIn, and…

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Create a Professional, Marketing-Smart Email Signature

Did you know that your email signature is the easiest, cheapest marketing tool in your toolbox? Think of your email signature as your digital business card. You “hand it out” every time you contact someone. No printing costs. No awkwardness. (“Can I, uh… um, give you my card?”) Send an email and BAM. Digital business…

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Our Collective Stories

Have you ever noticed how when you share a story with someone, it becomes their story too? There is something validating when we can say, “Oh yeah, that happened to…” me, my friend, my brother, my dog, whomever… It’s a concrete way of showing that we can relate to what the other person is saying.…

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Your web presence is not about you

“Ugh, I just don’t care about what you had for breakfast!!” Have you ever heard anyone say something like that about Facebook or Twitter? I know a sizable group of people who cannot understand the “me, me, me” aspect of social media. They don’t want to jump on Twitter or Facebook, because they don’t feel…

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Cricket, Cricket …

I (temporarily) fell off the blogging wagon, but I’m hopping right back on. For now, I am committing to a Tuesday + Friday publishing schedule, with a goal of increasing it to three times per week later on. What have I been up to? The short answer: reading, learning and brainstorming (and client work, of…

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Marketing with mud

Photo by: http://mudstencils.com/share-street/ / CC BY-NC-SA 2.0 I’ve always thought there is something really beautiful about graffiti and street art, but I can’t condone the defacing of public property. (Chicago’s taxes are already way too high.) This morning, I learned about mud stencils (from Kirk Roberts via the Kernspiracy mailing list) which could be a…

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