Posts Tagged ‘Marketing’
Create a Professional, Marketing-Smart Email Signature
Did you know that your email signature is the easiest, cheapest marketing tool in your toolbox? Think of your email signature as your digital business card. You “hand it out” every time you contact someone. No printing costs. No awkwardness. (“Can I, uh… um, give you my card?”) Send an email and BAM. Digital business…
Read MoreOur Collective Stories
Have you ever noticed how when you share a story with someone, it becomes their story too? There is something validating when we can say, “Oh yeah, that happened to…” me, my friend, my brother, my dog, whomever… It’s a concrete way of showing that we can relate to what the other person is saying.…
Read MoreYour web presence is not about you
“Ugh, I just don’t care about what you had for breakfast!!” Have you ever heard anyone say something like that about Facebook or Twitter? I know a sizable group of people who cannot understand the “me, me, me” aspect of social media. They don’t want to jump on Twitter or Facebook, because they don’t feel…
Read MoreCash in on “the munchies”
How many magnets are on your refrigerator right now? Did you buy them yourself, or are they from businesses? I’d bet at least half are from businesses. Did you know…
Read MoreThe most selfish thing you can do – write someone else a recommendation
Feeling kind of cranky? Maybe even a little bitter? Yeah, I was too. It’s Monday, it’s cold and dreary in Chicago, I have jet lag from my trip to LA and I didn’t have any caffeine today. And then I did this one quick thing, and I felt a lot better. Stop whatever you’re doing…
Read MoreMarketing with mud
Photo by: http://mudstencils.com/share-street/ / CC BY-NC-SA 2.0 I’ve always thought there is something really beautiful about graffiti and street art, but I can’t condone the defacing of public property. (Chicago’s taxes are already way too high.) This morning, I learned about mud stencils (from Kirk Roberts via the Kernspiracy mailing list) which could be a…
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