Danielle Baird

creative direction + communication strategy for thought leaders

How to easily stay connected after a conference (using Facebook)

by Leave a Comment

how-to-stay-connected-after-a-conference

You’re at a conference and meeting tons of awesome people. You’re collecting business cards. You’re adding your new friends on Facebook. And, after a few weeks (or even just days), those new contacts blend away into your newsfeed, slowly forgotten.

This has happened to me again and again. And, like I tell my clients — any time you’re frustrated about something and think “there has to be a better way!” — there usually is.

How to Create a “Custom Friend List” on Facebook

This gem of a feature is a bit buried and takes a little time to set up, but it has infinite applications.

I used this to catalog my new friends from two conferences, but I also have lists for my clients, family members, and closest friends.

Pro tip: It’ll be easiest to do this from a computer.

[Read more…]

Is this image big enough? Image resolution and DPI explained

by Leave a Comment

Almost every time I receive a picture from a client, they ask, “Is this image big enough?” If it isn’t, the jargon begins to fly: resolution (or “res”), pixels, pixelated, screen resolution, print resolution, DPI, PPI … whew! Clients are often confused because the image looks fine on their computer and they can’t understand why it won’t look great when it is printed for the final piece.

Let me try to explain some of the technical jargon, as simply as possible, as it is related to the field of graphic design.

Resolution

Image resolution describes the amount of detail an image holds. Higher resolution images are crisper and more detailed. In a lower resolution image, the fine differences in color disappear, edges become blurred, etc. There are many kinds of resolution that can apply to film, television, etc., but the two types we are concerned with here are print resolution and screen resolution.

[Read more…]

The Synergy in Collaboration — Behind the Scenes of “40 Weeks”

by Leave a Comment

Cover design by Danielle Baird for the book "40 Weeks"Danielle Baird and Heather Doyle Fraser give you a play-by-play behind the scenes view of what it looked like to work together on Heather’s recent book 40 Weeks: A Daily Journey of Inspiration and Abundance.

Learn more about the Writer’s Workshop program

To watch the other videos in this series, click here.

The Power of Community—Use your village to help you write your book

by Leave a Comment

This week, Danielle Baird and Heather Doyle Fraser will be talking about the power of community when you are writing your book. Books are born out of communities and authors thrive in these communities as well. Writing is a solitary endeavor, but you don’t have to do it all alone.

In the 8th webinar of this 10-part series, Danielle and Heather discuss:

  • The importance of surrounding yourself with good writers.
  • The importance of feedback and how it makes your book better.
  • The importance of witnessing other authors — their writing and process — and how this can help shape your writing, creativity, and individual process.

Learn more about the Writer’s Workshop program

To watch the other videos in this series, click here.

Shine a Light — How to pre-market your book and connect with your tribe

by Leave a Comment

This week in our 7th webinar we’ll be talking about what happens outside of the writing process. As you are writing, you not only are working in your manuscript, but also setting the stage for the day when your book will be published. We’ll take you on a 60-minute journey where we will describe:

  • How you can share your work and process while gaining followers and adding people to your tribe.
  • How we both used Facebook and other social media to market our books.
  • How you can stay true to yourself, your message, and also sell your book to the people who want to read it.

Learn more about the Writer’s Workshop program

To watch the other videos in this series, click here.

Your Book and Your Business: Strategies for building your empire

by Leave a Comment

In the 6th installment of this webinar series for authors, Danielle Baird and Heather Doyle Fraser discuss:

  • How your book can become the best marketing tool for your business.
  • Ways to use your book to bring in more money to your business.
  • How your book can be the beginning of your business empire (e.g. Danielle LaPorte and her book, “The Desire Map”)

Learn more about the Writer’s Workshop program

To watch the other videos in this series, click here.

The Detail Difference: The Art & Science of Self-Publishing

by Leave a Comment

Today is a different era in publishing. The gatekeepers are gone. No longer are you held to a traditional publishing company’s agenda, niche, whim, or financial needs. Today you can choose to self-publish, but there are so many choices and so many ways to do that — and the differences are in the details.

In this webinar, we’ll be talking about:

  • Different ways to self publish your book, including self-publishing arms of traditional publishing companies (like Balboa Press), CreateSpace, Ingram Spark, etc.
  • The business of applying for copyright, creating an imprint for yourself, and buying your ISBN.
  • The basic elements of design, including templates for covers, and interior design template services.

To learn more about the Writer’s Workshop program, click here.

To watch the other videos in this series, click here.

From Blog to Book: Taking your writing from one medium to another

by Leave a Comment

You are a prolific writer — you post on social media every day and you also write a blog. At some point you realize that you have a lot of content and maybe it’s time to write a book, but where do you start? You have so much content? How do you make sense of it all?

This week we’re talking about all things blog to book. In this webinar, you’ll learn:

  • How to sort through your writing.
  • How to make decisions about what goes in the book and what stays in the virtual world.
  • How to let your existing writing help you to create deeper pieces that engage your readers.
  • How to make shifts in your writing based on format — books sometimes require something different than a blog.

Learn more about the Writer’s Workshop program

To watch the other videos in this series, click here.

The Power of Creative Development & Coaching During The Book Writing Process

by Leave a Comment

Bo Arnold, author of the forthcoming book Mood, Food & Gratitude joins Heather Doyle Fraser and Danielle Baird to discuss what it’s like to have the support of a creative development editor and coach during the writing process of her new book.

In this webinar we’ll be talking about:

  • Creating a book that works with your strengths as a writer. (You’ll hear how Bo handled completely re-organizing her book after writing the first draft of her manuscript and how that made the book better.)
  • Creating a writing practice that works with the way you work.
  • Getting vulnerable to capture your authentic voice as a writer.
  • Avoiding the trap of perfectionism as you near the end of the book writing process.

…and more!

To learn more about the Writer’s Workshop program, click here.

Watch the other videos in this series here.

The Building Blocks of a Successful Writing Practice

by Leave a Comment

You have your book blueprint… It’s beautiful, it makes sense, it flows with ease, it shares your message and your heart. Now what?

In this webinar, you’ll learn:

  • How to set yourself up for success by designing your perfect writing practice. (It’s different for everyone.)
  • How to fill in the next layer of your book skeleton and write the first draft with ease.
  • How to use curiosity and play to make editing and revising fun.
  • Tips for getting unstuck so you can keep moving forward, even when you “don’t feel like writing.”
  • How to use your body and intuition as a compass for when things are/aren’t working.

To learn more about the Writer’s Workshop program, click here.

Watch the previous video in this series: Your Book Blueprint = Your BFF (even if you don’t know it yet)

Let’s Connect

Recent Posts

Contact

P.O. Box 56212
Sherman Oaks, CA 91413

hello@daniellebaird.net

Get in touch