Are you paying attention to the smallest details of your brand?
A few years ago, I met a client at Caribou Coffee to present some logo designs. (If you’ve never been to one, Caribou is like Starbucks’ rural, woodsy cousin.) So anyway, I picked up my coffee and grabbed a couple of napkins to wipe off the table. I did a double-take and grinned: “Yet another…
Read MoreHow to easily stay connected after a conference (using Facebook)
You’re at a conference and meeting tons of awesome people. You’re collecting business cards. You’re adding your new friends on Facebook. And, after a few weeks (or even just days), those new contacts blend away into your newsfeed, slowly forgotten. This has happened to me again and again. And, like I tell my clients — any…
Read MoreIs this image big enough? Image resolution and DPI explained
Almost every time I receive a picture from a client, they ask, “Is this image big enough?” If it isn’t, the jargon begins to fly: resolution (or “res”), pixels, pixelated, screen resolution, print resolution, DPI, PPI … whew! Clients are often confused because the image looks fine on their computer and they can’t understand why…
Read MoreThe Synergy in Collaboration — Behind the Scenes of “40 Weeks”
In this webinar, Danielle Baird and Heather Doyle Fraser give you a play-by-play behind the scenes view of what it looked like to work together on Heather’s recent book 40 Weeks: A Daily Journey of Inspiration and Abundance.
The Power of Community—Use your village to help you write your book
This week, Danielle Baird and Heather Doyle Fraser will be talking about the power of community when you are writing your book. Books are born out of communities and authors thrive in these communities as well. Writing is a solitary endeavor, but you don’t have to do it all alone. In the 8th webinar of…
Read MoreShine a Light — How to pre-market your book and connect with your tribe
This week in our 7th webinar we’ll be talking about what happens outside of the writing process. As you are writing, you not only are working in your manuscript, but also setting the stage for the day when your book will be published. We’ll take you on a 60-minute journey where we will describe: How…
Read MoreYour Book and Your Business: Strategies for building your empire
In the 6th installment of this webinar series for authors, Danielle Baird and Heather Doyle Fraser discuss: How your book can become the best marketing tool for your business. Ways to use your book to bring in more money to your business. How your book can be the beginning of your business empire (e.g. Danielle…
Read MoreThe Detail Difference: The Art & Science of Self-Publishing
Today is a different era in publishing. The gatekeepers are gone. No longer are you held to a traditional publishing company’s agenda, niche, whim, or financial needs. Today you can choose to self-publish, but there are so many choices and so many ways to do that — and the differences are in the details. In…
Read MoreFrom Blog to Book: Taking your writing from one medium to another
You are a prolific writer — you post on social media every day and you also write a blog. At some point you realize that you have a lot of content and maybe it’s time to write a book, but where do you start? You have so much content? How do you make sense of…
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